Technology in Real Estate


Technological advancements are sweeping many industries by storm, and real estate is no exception. The world of real estate is evolving and adapting at a rapid pace to a technology-driven world. Whether you’re planning to put your home on the market, buy a home or become a real estate professional, here’s what you should know about how technology is molding this powerful industry.

Price Intelligence

Typically, price estimations for homes and properties are based primarily on house features and neighborhood data. However, high-tech real estate models now make it possible to take many more factors into account. With mathematical modeling tools and artificial intelligence, brokers can now take noise levels, historical crime statistics and more into account when estimating prices. This level of intelligence allows home buyers in Philly to make more informed purchasing decisions than ever before.

Personalized Real Estate Ads

Not long ago, home buyers and real estate investors had to put in a lot of effort to find properties that matched their specifications. But now, brokers can target the ideal customers for newly listed homes. Using ad management technology and a bit of skill, experts can create personalized ads that completely change the real estate marketing game. For example, if buyers conduct a search for 4-bedroom homes in Philly, targeted advertising technology can pick up on what they want and send relevant advertisements directly to them. It’s a win/win situation for buyers who are struggling to find that perfect home.

Virtual Showings

When home buyers search for homes, most turn to the internet. This is especially true if they’re searching for homes in different cities or states. Thankfully, technology is catching up to demand and making it possible for potential buyers to tour homes virtually. Your real estate agent can walk you through the process of requesting a virtual showing from a buyer. That way you can cut back on travel expenses and keep your family safe during this uncertain time when people are still social distancing.

Online Marketplaces

Technology now allows people to visit online marketplaces to see all the homes that meet your preferences in one place. Stringent security measures make such marketplaces very reliable and trustworthy. When in doubt, consult with your real estate agent about whether or not a marketplace is legitimate.

Get Real Estate GuidanceDealing in real estate can be risky, especially if you aren’t sure what you’re doing. While technology is making the process of buying and selling homes much easier, you still need an expert on your side. For real estate guidance, contact Ian Perler Team today.